Hands-On Social Marketing
By:Nedra Kline Weinreich
Published on 2010-10-12 by SAGE Publications
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
This Book was ranked at 9 by Google Books for keyword social.
Book ID of Hands-On Social Marketing's Books is rn4mO5AZg1cC, Book which was written byNedra Kline Weinreichhave ETAG "Uw8RxuOnUPM"
Book which was published by SAGE Publications since 2010-10-12 have ISBNs, ISBN 13 Code is 9781412953696 and ISBN 10 Code is 1412953693
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Book which have "309 Pages" is Printed at BOOK under CategoryBusiness and Economics
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