Ice Cream Social
By:Brad Edmondson
Published on 2014-01-06 by Berrett-Koehler Publishers
|For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three-part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders--employees, suppliers, distributors, customers, cows, everybody. Living up to these beliefs is fun when you're doing it right, and it creates amazingly loyal customers, but it isn't easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to the mission as the business grew. No other book has explained how the company came to be sold to Unilever, one of the world's biggest corporations. And none has described the unprecedented contract Ben & Jerry's negotiated with Unilever to preserve the three-part mission or the complex working relationship that has allowed the company to pursue that mission on a much larger stage. Brad Edmondson tells the story with a journalist's eye for details, dramatic moments, and memorable characters. Among the dozens of key figures Edmondson interviewed, his most important source was Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and has stayed involved ever since, serving as chairman of the board since 2010. It's a funny, sad, surprising, and ultimately hopeful story.|--Publisher's description.
This Book was ranked at 15 by Google Books for keyword social.
Book ID of Ice Cream Social's Books is hUzyAAAAQBAJ, Book which was written byBrad Edmondsonhave ETAG "wBlWa/UC6EY"
Book which was published by Berrett-Koehler Publishers since 2014-01-06 have ISBNs, ISBN 13 Code is 9781609948146 and ISBN 10 Code is 1609948149
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "4.0"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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