Social Entrepreneurship for Development
By:Margaret Brindle,Ron Layton
Published on 2017-09-19 by Routledge
This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply?chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.
This Book was ranked at 22 by Google Books for keyword social.
Book ID of Social Entrepreneurship for Development's Books is gno2DwAAQBAJ, Book which was written byMargaret Brindle,Ron Laytonhave ETAG "lCEU0gfFnyg"
Book which was published by Routledge since 2017-09-19 have ISBNs, ISBN 13 Code is 9781317295983 and ISBN 10 Code is 1317295986
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