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Decoding the Social World
By:Sandra González-Bailón
Published on 2017-12-15 by MIT Press

Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of |collective effervescence|) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread |like wildfire.| She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

This Book was ranked at 17 by Google Books for keyword social.

Book ID of Decoding the Social World's Books is 08lDDwAAQBAJ, Book which was written bySandra González-Bailónhave ETAG "HOQgTEVxRYw"

Book which was published by MIT Press since 2017-12-15 have ISBNs, ISBN 13 Code is 9780262343466 and ISBN 10 Code is 0262343460

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "256 Pages" is Printed at BOOK under CategorySocial Science

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